职位描述:
工作定义国际市场经理(全球新兴市场)负责按世界范围内新兴市场(比如南亚,中东,俄罗斯,南美)分析而制定产品的市场策略,协调产品相关的市场活动,决定产品定义,产品价格,以及投入市场的策略来保证产品在市场上的竞争力,满足客户需求和达到销售目标。职位也负责推出产品的策略(包括客户培训)。role definition
international marketing manager(global emerging market) is responsible for defining the marketing strategy based on market analysis for emerging market in the world, such as south asia, middle east, russia, south america,coordinating the marketing activities, determining product positioning, product pricing,and defining go to market strategy to deliver competitive product offering with customer satisfaction and business results. he or she is also responsible for rolling-out the marketing strategy including product training.岗位责任l 从事市场分析和了解按区域划分的市场,销售和客户需求,竞争对手分析,深入了解行业, 宏观经济环境,政府政策导向,和售后服务需求。2 分析和确定市场趋势,制定长远计划和不同策略情况来确认业务发展机会3 有业务拓展能力来涉及新的产品或市场领域,了解主要经销商和合作伙伴。4 划分产品市场和给产品在市场上定位5 将客户需求和竞争情况传达给公司,并转化为产品特点6 和研发部门交流产品技术特点,功能。7 确认专家级的医生,和大学或医院建立产品演示窗口8 了解市场竞争情况9 支持市场宣传活动,如展会,产品演示会,用户会和销售培训job responsibilitiesl analyzing market based on regional marketing characteristics, sales and customer demand, competitive analysis, industry insight, macroeconomic indicators, government policy, and service needs2 identifying and analyzing trends, creating long-term plans and alternative strategic scenarios to identify growth opportunities for the business3 strong business development skills to enter new product/market segment and understand key channels and players quickly4 conduct market segmentation and product positioning5 communicate customer need and competitive situation, translate it into product feature6 coordinate with r&d about product features, functions7 identify expert doctors, build a strategy for collaboration with reference sites8 lead marketing intelligence processes to have up-to-date information on competitive marketing9 support market promotion activities such as exhibitions, seminars, user group meetings and sales training背景要求学士或更高的学历多于五年工作经验,最好在医疗设备行业。有两年以上国际市场销售或市场经验优先考虑有核磁,ct, 数字x光机产品经验英文好很好的沟通技巧注重结果qualifications/requirements
bachelor or higher degreemore than 5 years working experience, preferably in medical industry,more than 2 years international sales or marketing experience preferably in emerging marketexperience in mri, ct, dris preferred
language proficiency in englishexcellent communication skillsstrong results-orientation工作地点:南京 深圳